Course curriculum

    1. Welcome To Copywriting Mastery

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    2. Course Overview: Copywriting Mastery - Learn the Art of Persuasive Writing for Advertising and Marketing

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    3. Course Objectives

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    4. Value Proposition For Students

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    5. Course Schedule, Format and Expectations

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    6. Course Requirements

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    1. A message from the instructor

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    2. How to use this course

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    3. Before we begin...

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    1. Lesson 1: What is Copywriting?

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    2. Lesson 2: The Psychology of Persuasion

    3. Lesson 3: Crafting Compelling Headlines

    4. Lesson 4: Structuring Persuasive Copy

    5. Lesson 5: Using Storytelling Techniques

    6. Module 1 Assignment

    7. Copywriting Mastery Module 1 Quiz

    1. Week 2 introduction

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    2. Lesson 1: Target Audience Analysis

    3. Lesson 2: Psychology of Consumer Behavior

About this course

  • 2 Monthly Payments
  • 19 lessons
  • 0 hours of video content

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